Brochures, Leaflets & Flyers

If you are starting a new venture or even just wanting to get a new product or service noticed by potential buyers, then the quickest and easiest way to do this is to design and print a brochure, leaflet or flyer. What is the difference between brochures, leaflets and flyers?

Although these terms are often used interchangeably, traditionally a brochure is a booklet with pages sewn or bound together. In South Africa, print buyers often refer to leaflets as brochures when they want full-colour glossy prints depicting photographs of a product/s or company together with relevant information. Usually, this glossy page is folded in half, z-folded, u-folded or gate-folded to fit a particular envelope or display stand. The term brochure appears to be used most often when buyers want a high quality, full colour leaflet. This is my experience anyway.

Leaflets or Pamphlets traditionally are unbound, printed essays or articles. Today, leaflets and pamphlets often contain graphics or photographs and are widely used to advertize products and services. They may be folded or unfolded sheets of matt or gloss paper. Flyers, on the other hand are typically small, unfolded sheets of paper, usually A5 or A6 in size. They too may contain pictures and text. However, whenever someone asks for a quote on flyers, it is invariably for a one or two colour print on the cheapest paper available. Interestingly, flyers are traditionally distributed by hand and in South Africa this remains the case. Just ask any motorist about the joys of handouts at busy intersections!

Nevertheless, whatever you may call them, leaflets are relatively cheap to design, print and distribute. At this time, distribution through the SA Post Office will cost you only 8 cents per P.O. box insertion. That is dirt cheap and a good way to advertise your products and services in an area.

For more information, contact Dean Young on Tel 011 708 7807 or Fax 011 708 7845