The fact of the matter is not all print companies are created equal. Print companies vary in physical size, press size, technological investment and commitment to service and deadlines. All these factors will impact on your experience with a particular printer. So, who do you choose?
If you are a first time commercial print buyer, it is in your best interest to ask a print company for a reference or two. Tell the printer what kind of print work you will be needing now and in the future and then ask for some references to other clients with similar printing requirements. They should be happy to supply you with the information.
What about pricing? Sure, pricing plays an important part in the whole process and print prices can vary enormously from one printer to another. Does this mean a particular printer is trying to rip you off if he is 30% more expensive than the nearest quote? Not necessarily. Once again, a smaller printer may be cheaper on 1000 business cards than a bigger company. But the bigger company may be far cheaper when it comes to ordering 50 000 brochures!
You may find the solution in selecting different printers for different jobs. The old saying of "horses for courses" applies here. If you have a very wide print requirement, it would pay you to have more than one print supplier. Check pricing and check credentials. Do not make a choice based upon the pricing of one job alone.
Commercial printing may be Gravure (massive, long run reel to sheet presses), Web (medium, long run reel to sheet presses), Litho (short to long run sheet-fed presses), Digital (small sheet fed digital prints) or a combination of the above. Find which one best suits your printing requirements on quality, speed and pricing.
Our company, Coral Print CC is a B2 Format Litho Printer. This means we run a maximum sheet size, which is approximately 83% of A1. This allows flexibility in running small to medium-high print volumes at very economical prices.
Contact Dean Young for more information on Tel +27 11 708 7807 Fax +27 11 708 7845
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