A beautifully designed and printed wall or desk calendar is more than a decorative object. It is also a powerful source of information. No, not just as a means to help you remember what day of the month it is (sheesh!). It can also say a tremendous amount about the company that published it.
If you really want to make a statement about who you are and what you stand for, think carefully about the graphics you use on your corporate calendar. If you are a company that is proud of it's corporate-social investment programmes, then using photographs depicting colourful birds or flowers is not going to say anything about your commitment.
On the other hand, hard-hitting photographs depicting the very people or communities you are helping is going to say a lot about you. Particularly when combined with honest and compelling titles. Sure, planning a calendar campaign is a lot harder than giving your logo and details to a printer to overprint on a generic template, but think of the impact the former option could have on your campaign.
Free calendars are always appreciated by your customers and potential clients. More than that, they act as a silent salesforce that delivers your most potent message over and over again without being annoying or intrusive.
Properly designed calendars should combine both functionality and art for a powerful corporate presence in any office or boardroom. Choose wisely.
For more information, contact Dean Young on Tel +27 11 708 7807 or Fax +27 11 708 7845.
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