Despite being a big fan of Google Adwords & Adsense, I still believe that there is a helluva lot of mileage to be gained from more "traditional" advertising methods, like printed flyers, brochures, wall calendars and so on. I have said this before and will say it again, a well-rounded advertising campaign makes use of all the resources at your disposal and budget.
Speaking of budgets, I know people who are very succesfully marketing their small home businesses on limited budgets by printing bright labels with their contact details and then sticking them onto small free product samples to hand out. Anyway, today I received an interesting email from Perry Marshall, probably the most widely recognized Adwords expert on the internet. What he has to say on the subject confirmed my opinion. His email read as follows:
"Dean,
It was a gorgeous day in May, and I was in New York City for Gary Bencivenga's now legendary copywriting seminar. On a lovely Sunday afternoon, just off Broadway and a few blocks from Central Park, I was drinking coffee in a donut shop when two guys struck up a conversation with me.
Turns out one of them is an advertising rep who's #1 competitor these last few years is Google. How do you sell *against* a company that's absolutely everywhere?
Well it turns out there are some customers that are very, very hard to find using Google advertising, and some ways of getting them that are far better.
Are there some ways of reaching new customers that you're overlooking? Probably so... get the rest of the story here:
http://perrymarshall.com/google/othermedia.htm
Perry Marshall"
An interesting take from someone who has devoted himself to understanding and marketing Adwords. For more information on print advertising, contact me.
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